Unicab Italia S.p.A

About Unicab Italia S.p.A

UNICAB is an independent, full service agency offering high quality research combined with actionable results. ||The company was founded in 1967. ||UNICAB is a founder member of ASSIRM (Association of major market research companies in Italy). ||Even employing a wide range of established research methodologies, UNICAB has developed a number of its own innovative methodologies and software tools. ||Major fields of expertise: Media Research (Radio, TV, Press); Automotive; Financial Service; Insurance; Banking; Telecommunications; Transport and Tourism; Advertising Research; Customer Satisfaction Measurement; Business to business research; Social surveys; International surveys. ||UNICAB conducts every type of ad hoc survey in: image studies, integrated research on marketing mix, advertising research, concept testing, product testing, clinic test, customer satisfaction measurement. ||CUSTOMER SATISFACTION MEASUREMENT: In this field, UNICAB has developed original methodologies, software, know-how, assisting in a continuative way some of the largest Italian and multinational companies.