TRA

About TRA

The Research Agency (TRA) is a market research agency in Sydney, Melbourne and Auckland. Since 2007, we have partnered with local and international clients on projects of all scales and complexity.||Most market research tells you what's easy to measure – the insights in plain sight. The art is in knowing what to look for and how to interpret it. We layer cultural strategy, behaviour change, brand, communications, customer experience and innovation with advanced technology to reveal the uncommon truths driving behaviour. You get insights your competitors miss and findings specific enough to act on. This is the art of knowing people.||TRA Brand Tracking:||By layering strategic insight, cultural context, and brand theory, we extract value from data that tech alone can't uncover – transforming brand tracking from knowing what is to understanding what could be. You have always-on access through self-service dashboards and Arti, our generative AI assistant.||Recent recognition: 2025 Winner Excellence in Global Research (ESOMAR) | 2024 Research Agency of the Year (B&T Awards, Australia) | 2024 AFR BOSS Most Innovative Company – Professional Services | 2023 Market Research Agency of the Year AU/NZ (Campaign Asia)|