SynapsesQuali

About SynapsesQuali

SynapsesQuali is a market research institute specialized in Qualitative research and Innovation support, conducting multi-country projects ((mainly EU and occasionnally rest of world). | |We offer: | |- Full range of qualitative research services : | * from more classic quali methodologies (focus groups, in depth interviews, ethno, observation, shopper, creative sessions, online, mobile and social network approaches) | * to more disruptive approaches, enriching the possibility to collect insightful data and supporting innovation (co-creation, neuro-feedback, storytelling, qualitative datamining) | |- conducting as well exploratory as more operational researches | |- a team combining the experience of passionated « quali » researchers and the support of original ICT tools(internet, multi-media, mobile,…) | |- specialised in dedicated communities, as well in BtoC (e.g. North African/Turkish communities) as in Heathcare research (e.g. dedicated patient profiles or specialists) | |- adapting qualitative research with current ways of living, interacting, communicating, entertaining... | |- our passions: brands, communication, activations, human beings, from insights to business opportunities | |Our aim is to provide permanent inspiration to imagine the future of your brands, together.