Strategic Research

About Strategic Research

Strategic Research is a marketing studies and consulting firm founded in 2004 by Michaël Bendavid, former Vice President of Research International (WPP). | |Strategic Research offers a response to the growing need not only for advanced expertise in research methodologies but for analyses and findings that directly address company objectives. |We can furnish your Marketing and General Management teams with strong added value through studies that provide operational results and recommendations. | |Our goal is to help clients make better decisions for the future. | |Our vocation can be expressed in a few simple ideas: | |- Deliver studies with strong added value in terms of consumer intelligence, innovation and brands |- Do so through a lightweight and responsive structure built on top-level in-house and outside expertise |- Create a unique and stimulating work environment that makes it possible to attract the market's best resources |- Establish partnership relationships with a limited number of large international clients, and focus efforts and resources on serving those clients. | |We comply with the highest professional standards, particularly in terms of quality, confidentiality and independence. |