Spotlight Research

About Spotlight Research

Focusing primarily on consumer research, our community is based on finding some of the most unique nationwide audiences. From the Gen Z to wealthy Baby Boomers; we have them all. Our expert team members focus on continuously expanding the community to ensure we have them ready for your specific research. Our community is not just an ordinary database and we don't treat it like one!Nationwide Automotive Recruiting and Fieldwork Management: We have a diverse background in automotive research of over 10 years. Recruiting and fieldwork management for all luxury and non-luxury brands nationwide with extensive experience and high-yielding results from POLK lists.We also focus on many non-traditional recruitment methods in order to help find a “niche audience". Some of these methods include:(bullet point) Guerilla style/location intercept (street recruit), (bullet point) social media and specific industry networking (bullet point) enthusiast/hobby exploration (bullet point) word-of-mouth and social networking (bullet point) specialized databases/resources for high net worth, (bullet point) industry expert networking.We cover a wide variety of research topics/methodologies across many different industries: Focus groups, in-depth interviews, industry expert interviews, fieldwork management, video diaries, video drive study's, mall intercepts, on-site interviews, taste tests, in-home usage tests, automotive and full-service clinic coordination, high-net worth/luxury segments, nationwide quantitative intercepts, ethnographies, online communities, you name it!