QRi Consulting Ltd.

About QRi Consulting Ltd.

We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques. |  |Working in areas as diverse as Automotive, Digital Technology, FMCG, Health and Wellbeing, Fragrance & Flavour and Country Branding, our tailor made approach includes: |• Brand development, Loyalty and Relationships |• Corporate and Brand Identity, Image and Reputation |• Communication Development and Evaluation |• Product Innovation, Design and Sensory |• Packaging Design |  |Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®. | |We bring alive consumer insights, identify gaps and needs, and optimise product, brand and communication strategy. |