MIS Trend S.A.

About MIS Trend S.A.

MIS Trend is a full-service market research institute offering the following services: |- 200 CATI stations covering Switzerland's linguistic areas. More than 400 experienced interviewers. Experience: Large representative samples, tracking studies, rare target groups, BtoB research. |- 90 CAPI stations operated by a team of specially trained interviewers. Experience: scientific questionnaires, product and advertising tests. |- More than 150 PAPI interviewers, in hall or in home. |- Powerful in CASI and CAWI. |- Focus groups and depth interviews. Native French and German speaking Animators. | |Experience: Consumer products, services, image analysis. International: MIS Trend is ideally positioned to coordinate international research. References in the fields of national statistics, consumer markets, services and BtoB research. | |MIS Trend is (exclusively) licensed in Switzerland to conduct projects using the Sinus Milieus segmentation approach which provides in depth understanding of target groups an strategic marketing. | |KEYWORDS: |- QUALITY |- SENSITIVITY to clients needs and PERSONALISED solutions. |- TRANSPARENCY of all research phases. |- SPEED: Your project is urgent? We are faster! |- SEGMENTATION: Work with the (Swiss) Sinus Milieus!