KNow Research

About KNow Research

KNow Research is a San Francisco-based global insights partner delivering fresh insights through custom research design since 2003. We are a full-service, female-forward, insights consultancy on the front lines of research. Our project teams are carefully curated, connecting our senior-level team of boots-on-the-ground investigators with clients based on expertise and category experience. From traditional interview methods to the latest digital research solutions, including our trademarked Booth® Insights methodology, we build bespoke projects that support our clients’ need to deliver valuable insights that inform business decisions. Our goal is to check the pulse of your consumers and keep our clients "In the KNow" through ideation, interviewing, moderating, analysis, workshops and project management services. KNow Research walks the walk, developing innovative techniques to deliver empathy, quality, and consistency to both our participants and our clients. We illuminate human stories through collaboration, connection and exploration. Insight, delivered.KNow Research Facility: Our boutique research facility in the heart of San Francisco is designed for connection and discovery. We’ve combined our proprietary research tools with a personalized experience in an inspiring environment. Built by researchers, for researchers.And meet our sister company, Scoot Insights: The qualitative engine to accelerate effective directions. Our Scoot® Sprints help decision-makers choose the right direction and mapping out the best way to get there, tackling challenges in categories from consumer products to retail and tech. Bringing decades of experience in brand strategy, innovation, and qualitative research, we empower leaders and stakeholder teams to have balanced, immersive and insightful experiences that lead to actionable directions. Come Scoot with us!